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Marketing FAQs
What is ‘marketing’ for a law firm?
Essentially, it’s promoting the business and communicating its abilities through a variety of media. The Chartered Institute of Marketing defines it as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably”.
What qualifications are needed to work in a law firm’s marketing department?
It varies from firm to firm and depends on the position. A recognised professional qualification within marketing is the Certificate in Marketing (CIM), and you’ll find information on this and other marketing accreditations at www.cim.co.uk.
What roles does ‘marketing’ cover?
It’s a big category. Many law firms have a Marketing Manager, Marketing Assistant and so on, while other roles such as Business Development (sales), digital (online) media, Brand Management, Communications and Public Relations (PR) can also be included.
What does a Marketing Manager do?
Within a law firm the role includes developing and managing a strategic communications plan to promote and differentiate its brand from its competitors. The aim is to bring together all aspects of internal and external communications to have one smooth ‘voice’.
What skills do I need to work in marketing?
Relationship building and networking skills are a must. As are strong project management ability, effective communication skills, being very organised and a passion for your firm!
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What is your role at DAC Beachcroft? I am an associate in the employment and…
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